10 Must-Read eBooks for Social Media Lovers
In the last few years, publishers have finally started to embrace digital publishing and now lots of books on lots of different topics are available for various eBook platforms. If you’re into social media (and who isn’t?) check out these ten can’t-miss eBooks!
1. Accidental Billionaires by Ben Mezrich
Most people are familiar with the sanitized history of Facebook: Harvard kid starts a web site in his dorm room, ends up changing the world. Although that’s part of the truth, and is certainly compelling in its own right, Mezrich’s take on Facebook’s founding and its behind-the-scenes legal battles is like something out of Hollywood. In fact, Accidental Billionaires is the basis for the film, The Social Network, which is due to arrive in theaters in October 2010. If you use Facebook and are curious about its history‚ or if you just love a good, gripping soap opera ‚ don’t miss this book!
Format: Kindle, Nook, others
2. The Art of Community by Jono Bacon
Bacon is the Community Manager for Ubuntu, one of the largest open source software projects on the planet. In this book he talks about the ins and outs of building, cultivating and managing a community from the ground up. This is a must-read for anyone interested in community development. In a truly community-friendly effort, you can download the entire book for free and share and modify it under the Creative Commons Attribution Share-Alike Non-Commercial license.
Format: Free PDF, Kindle, Nook, others
3. The World According to Twitter by David Pogue
New York Times columnist David Pogue got into Twitter in late 2008 and decided to use the service as the basis for this book. Every day, Pogue asked his followers questions and compiled the best, most interesting and funniest responses. This is a great example of just how much can be shared in 140 characters.
Format: Kindle, others
4. Content by Cory Doctorow
Cory Doctorow, one of the voices behind the uber-blog Boing-Boing, is well-known for his opinions on technology, DRM and the future of content. Content is a collection of some of his best work and is an insightful read. Truly a man that practices what he preaches, the book is available for free in multiple formats.
Format: Free download
5. Crush It! by Gary Vaynerchuk
Gary Vaynerchuk is one of those people that absolutely bursts with energy. Whether he’s talking about wine, talking about marketing or just talking about people, Gary is passionate. Gary has built his business on the back of that passion and is a shining example of what can be accomplished when you push yourself and dedicate your life to what you love.
Format: Kindle, others
6. Free by Chris Anderson
The author of The Long Tail released his follow-up earlier this year, called Free. In it, Anderson argues that the best price is often no price, instead offering freemium models or incentives and services to make money, rather than charging for the “product” itself. It’s an interesting idea, and even if you don’t buy all of Anderson’s assertions, it is still worth a read. Ironically, Free is no longer available for free.
Format: Kindle, others
7. The New Community Rules by Tamar Weinberg
Mashable’s own Tamar Weinberg wrote this fantastic book about how to use, understand and leverage social media to market your product, your service or yourself. By focusing on the importance of community and joining the conversation, Tamar does a great job getting to the heart of why social media is so interesting and game-changing.
Format: Kindle, others
8. Reality Check by Guy Kawasaki
Guy Kawasaki is a legend. At Apple, he helped spread the word about the Macintosh and keep the community engaged (even when the community and the company were fading), almost single-handedly creating the job category of “brand evangelist” and as an entrepreneur and venture capitalist, he’s seen what works and what doesn’t. In his latest book, Guy does what Guy does best: he lays out the facts and ideas that seem like common sense (until you realize how often they are ignored) about building community and the power of networking.
Format: Kindle, others
9. Trust Agents by Chris Brogan and Julien Smith
Chris Brogan is one of those guys who really walks the walk. He doesn’t just talk about how to build influence and the power of the conversation, he’s always part of the conversation. No matter how successful he gets, Chris is still Chris, and he’s still there to talk and listen. His book on building reputation and earning trust on the web is genuine, just like he is.
Format: Kindle, others
10. What Matters Now by Seth Godin and others
Seth Godin’s latest book, which features essays by himself and a host of other brilliant minds is available for free. In What Matters Now, each essayist focuses on something that matters to them. Think of this as your New Year’s Resolution in an eBook.
Format: Free download
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